But while a majority of people are opposed to paying student-athletes, that majority is getting more silent (if not smaller) by the day. Few people have spoken out against Gurley’s actions. And many who have invoke only a “rules are rules” explanation, less along the lines of “do the crime, do the time” and more along the lines of “come on, what did you expect would happen?”

There are a lot of factors involved in these types of changes in public opinion but the NFL’s tumultuous summer and start to the season looms large. Scandal fatigue with the NCAA began setting in a long time ago. The long wait for penalties in the USC case started it; the Penn State penalties, misconduct in the Miami case, and lack of action on UNC’s academic scandal were other major milestones.

The NFL’s recent history has gotten more people asking even harder questions about what the important scandals are in the sports world. College football has not been immune either. Jameis Winston, Treon Harris, Treyvon Paulk, Dorial Green-Beckham, and Devonte Fields are all part of the same trend, with more scrutiny on how teams handle allegations of assaults, especially violence against women. And less on who might be trying to make a buck here and there.

The result is we can expect support for the NCAA’s enforcement of its amateurism rules to hit a new low. That seems to be playing out with the Gurley accusations. Faced with a crisis that might one day represent an existential threat to the sport (and thus college athletics), it is easy to understand people who wonder why the NCAA is worried about some autographs.