That experience is no longer limited to watching the action on the court. Fans expect a great atmosphere, which not only includes the traditional college pageantry but also the ability to stay connected with a wireless device, so they can look up stats, post a tweet or send a photo to friends.
In the video above, find out how the folks at AT&T Stadium have spent the past year preparing for the Final Four.
By using a high-tech data center, the stadium is able to provide wireless connectivity in places where it isn't needed during Dallas Cowboys games — such as the 25-yard line.
In other words, there's a lot more involved than just putting a court in the middle of a football field.
